HELLO!
My name is Gianmaria, and I am a tennis player turned into creative leader. I bring my racquets everywhere!
Born within the walls of Wieden+Kennedy Portland’s office, I have helped brands and agencies build award-winning creative teams that operate and think outside of the box.
I currently lead the entire creative business for White Claw at newly established agency VCCP US - including the newly build VCCP social media division - along with every other beverage brand part of the Mark Anthony Brands International portfolio.
I previously led the brand creative in-house for Lyft, where I also opened the first ever Lyft Entertainment and Pop Culture Studio.
I’m committed to diversity and inclusion. And as an advocate I'm determined to bring a spotlight to the LGBTQ+ community and all marginalized communities through my work.
I am an early investor and Executive Creative Director for Racquet Mag, a new quarterly magazine and media outlet that celebrates the art, ideas, style and culture that surround tennis.
My work has been internationally recognized by advertising, film, and design annuals and awards including Clio, One Show, Cannes Lions and The Webby's. In 2022 I was recognized as one of Ad Age’s 40 Under 40 leaders in Marketing and Media. In 2016 I was selected as one of the 30 Under 30 Most Creative People In Advertising.
Please say hi and have a look at some of my current and past works.
Most Recent Press and Articles:
AdAge - “White Claw enters fashion industry with a capsule collection”
Highsnobiety - “White Claw X Tombogo is a refreshing take on functional fashion”
LBB - “How the Lyft Arcade Makes Waiting for Your Ride Fun” Interview
MUSE BY CLIO - “5 Rules for being a Creative Director In-House” Interview
AdAge’s 40 UNDER 40 - 2022 40 Under 40 in Marketing, Media & Entertainment recipient
TRENDLAND - Interview Spotlight
MEDIAPOST - “Hermes Cozies Up To D2C Lifestyle Stores”
SHOTS - “Furniture Is Never Normal in Burrow’s offbeat campaign”
VOX - “How Do You Sell A Couch in 2018?”