In my own words: “I help brands use the power of creativity to create work that lives at the intersection of new media and pop culture. I’m extremely fluent in the intricacies of quick, fast content production and incredibly proud of the network of artists, photographers, and directors I’ve built over the years”.
Born within the walls of Wieden+Kennedy Portland’s office, I cut my teeth developing and executing campaigns for some of the world's biggest brands including Dodge, Chrysler and Coca Cola’s “Make It Happy” Super Bowl campaign. I worked across the Portland and Shanghai offices. While in Shanghai, I helped the agency win global pitches and establish the same creative excellence as the Portland office.
As Creative Director with Swedish production agency B-Reel I was tasked with establishing their first creative office in NYC, while working with a client roster that included Google, Converse, and Forever 21. I spent a lot of time working with Google as a client across multiple international campaigns from a Star Wars film and product collaboration to producing award winning photography that's currently being used across all Google hardware wallpapers.
In 2018 I made the move to “in-house” to show clients what the power of creativity can do, from within.
At Burrow - a DTC furniture startup — I built a creative department from the ground up before developing brand and social media campaigns, building an influencer marketing team, directing photoshoots, directing the e-commerce creative and even designed experiential retail stores and events in Soho and Chicago.
In 2019 I joined Lyft, where I led the creative brand studio for 3 and a half years before expanding my role to lead the first Creative Division for Entertainment and Culture to drive work that resonates in pop-culture and with gen z audiences.
I currently lead the creative work for the White Claw business at VCCP US with a focus on cultural ideas, brand activations, and the social & entertainment space.
My expertise goes beyond traditional advertising with his focus being on delivering impact at scale across social campaigns, interactive and experiential activations, and using the power of creativity to supercharge every department.
My work has been internationally recognized by advertising, film, photography & design annuals and awards including Clio, One Show, Cannes Lions, The Shorty’s, Communication Arts and The Webby's to name a few.
In 2016 I was selected as one of the 30 Under 30 Most Creative People In Advertising. For my work at Lyft I was recognized in 2022 as one of the 40 Under 40 leaders by AdAge in Marketing & Media.
I love German shorthaired pointers. I'm Italian and I used to live in Japan. Did I mention I take my tennis racquets everywhere?